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 CRM
LastModified: Monday, February 08, 2010 

Short for customer relationship management. CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related. Computerization has changed the way companies are approaching their CRM strategies because it has also changed consumer buying behavior. With each new advance in technology, especially the proliferation of self-service channels like the Web and WAP phones, more of the relationship is being managed electronically. Organizations are therefore looking for ways to personalize online experiences (a process also referred to as mass customization) through tools such as help-desk software, e-mail organizers and Web development apps.

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CRM Software - Hoover'sŪ - Fill in the gaps in your customer information with over 50 Hoover's data points for more than 32 million companies and 37 million executives.

  Related Links

Consumers Not Ready for EBPP
Only 7 percent of U.S. households think they will be capable of sending and receiving bills via the Internet within six to 12 months.

CRM Guru
Free membership includes a newsletter for the CRM industry, a moderated weekly discussion and special offers for CRM events, products and services.

CRM Spending Increases Despite Myriad of Market Players
The CRM software market is set to grow to more than $10 billion by 2005, according to a report by Ovum.

CRMcommunity.com
A resource for CRM news, research, conferences and networking.

E-commerce: All About Customer Relationship Management
Suite101.com looks at the strategic importance of managing customer relations.

Society of Consumer Affairs Professionals in Business
A chat room, FAQs, plans for conferences, and links to other useful sites.

The First Step to E-Care: EBPP
Successful telecommunications service providers understand that profitability is a delicate balance of managing costs and giving customers what they want.

The Law of Averages: CRM on the Web
How come nobody understands customer service on the Web? Ineptitude prevails, despite the countless companies devoted to eCRM.

CRM Systems (CRM) - CRM2day.com
The #1 CRM portal for Customer Relationship Management and Marketing offering CRM news, events, CRM articles, white papers, analyst gurus, strategy views, CRM solutions and applications, CRM software and system reviews.

Utilities Increasingly Turning to E-Billing
Companies that deliver water, gas, electricity and other services to households and businesses have stepped up plans to offer e-business services to lock in customers and lock out the competition.

related categories:

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related terms:

decision support system

EAI

EBPP

enterprise

ERM

IVR

sales force automation

wireless ASP

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