Most companies collect a large amount of data from their business operations. To keep track of that information, a business and would need to use a wide range of
software programs , such as Excel, Access and different database applications for various departments throughout their organization. Using multiple software programs makes it difficult to retrieve information in a timely manner and to perform analysis of the data.
The term Business Intelligence (BI) represents the tools and systems that play a key role in the strategic planning process of the corporation. These systems allow a company to gather, store, access and analyze corporate data to aid in decision-making. Generally these systems
will illustrate business intelligence in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, and inventory and distribution analysis to name a few.
Business Intelligence A resource for business and technical professionals covering a wide range of topics including Performance Management, Data Warehouse, Analytics, Data Mining, Reporting, Customer Relationship Management and Balanced Scorecard. Content includes original articles and columns, industry news, research and white papers.
CRM Systems (CRM) - CRM2day.com The #1 CRM portal for Customer Relationship Management and Marketing offering CRM news, events, CRM articles, white papers, analyst gurus, strategy views, CRM solutions and applications, CRM software and system reviews.
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