PARENT CATEGORIES

Electronic Commerce

TERMS

A/B split	abandonment
above the fold	acquisition cost
ad targeting	advermation
advertiser	affiliate
affiliate agreement	affiliate link
affiliate program	affirmative consent
associate program	Audience Measurement Guidelines
backlink	bait advertising
banner	banner rotator
basic metrics	b-blog
beyond-the-banner	blast
Blog and Ping	blogsnob
buzzword	churn
click fraud	clickstream
click-through	closed loop reporting
co-branding	context-centric
contextual advertising	conversion rate
cost per thousand	coupon code
CPC	CPO
CTR	customer bounty
deep link	direct digital marketing
eBay Partner Network	electronic commerce
e-mail footer	event triggered e-mail
eye track	fake copy listings
frequency cap	hidden keyword
hit	house ad
Hyperstitial	impression
IntelliTXT	interstitial
jumpstation	keyword density
keyword frequency	keyword prominence
list hygiene	malvertising
meta ad	MicroHoo
open rate	page impression
page view	paid inclusion
paid search	pass along
payment threshold	pay-per-lead
pay-per-sale	pop-under
pop-up ad	pop-up blocker
PPC	quality backlink
rank	raw hits
referrer	residual earnings
retention	ROC
RON	ROS
SEM	SEO
service review	skyscraper ad
slimeware	social shopping
spaghetti marketing	spam trap
splash page	Splog
squeeze page	sticky
SUPERSTITIAL	traffic sources metrics
trick banner	Twitter Sparq
UDDI	unique visitor
user session	Viral Marketing
Web analytics	Web morality
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